Pennington Creative is a digital marketing agency specializing in white-label creative content.
Directed and managed a team responsible for creating and publishing high-quality content across various platforms, including blogs, social media, website copy, and ebooks
Recruited, trained, and developed talented writers and marketing professionals, fostering a collaborative and inclusive team culture
Implemented quality control measures, providing detailed reviews and ongoing training and education to ensure the highest standards of work
Led creative direction and ensured brand consistency for clients with a national presence, working closely with stakeholders to understand their needs and develop effective strategies
Established an effective organizational structure and career progression paths for writers and editors, enabling team members to grow their skills and advance their careers
Worked closely with cross-functional teams to build context and develop strategies, empowering my team to deliver exceptional results and exceed expectations